IIFA 2010-Srilanka

International Indian Film Awards 2010 held in SriLanka, Colombo had been ignored by some of the Indian cinema stars and stakeholders due to the heavy pressure from the Tamil people from all over the world except the Tamils in SriLanka. This Tamil society had asked those film stars to boycott the function and they were warning these stars that if they don't boycott, they will not be earning from cinema. It can be seen as a counterattack from the film stars perspective. The film stars heavily depend on the audience. So if they act against the audience they will lose their fame rather than their life. So simply they feel for their fame rather than worrying about a reward for their hard work and all. Anyway it is up to them to receive and ignore their awards. Though the film stars were been driven by a heavy pressure, some of the film stars did attend to this awarding. According to the news I received, Sharuk, Amithab and his family has missed their awards



Apart from this, what was the real scenario behind the call for a boycott of this IIFA? Who has benefitted? And who else has been debited by this boycott? Still I couldn't find a reasonable answer for all these questions. According to the newspapers and TV news, the Tamil speaking people from all over the world has called for a boycott. And the reason they have put forwards is, not to support Rajapakshe government for any reason because they have killed so many Tamil people in Wanni during the war period.

 It is obvious that there were too many Tamils killed in the war and we all know that story and I don't want to repeat that. But by not giving your support to a government, what are we going to achieve? Simply, You again announce that we are not yet totally killed, we still remains, so please kill even more and try weather you can totally eliminate.

Whereas the TNA- considered as one of the frontline Tamil representing political party- is preparing for a negotiation with the Rajapakshe Government to safe guard the Tamils. I can't still find any intelligent or a political movement by these activities. The Tamil newspapers and TV news are announcing that Rajapakshe Government has faced a serious blow at the IIFA even because of the voice of Tamils. On the very next day the TNA is going for meeting with an open mind saying as they are seeking a solution for Tamils in SriLanka. What is this all indicates?


On the other hand, what is the absolute problem caused to this Rajapakshe government by this boycott? There were lots of expectations from this event like a small piece of income, a big advertisement for SriLanka and a good civil relationship between SriLanka and India. And what this boycott gave is, rather than a small income it gave lose to the government, and it was and still it is been a massive advertisement for SriLanka and that a typical celebration wouldn't have done it. Because all the newspapers and TV channels are talking about this IIFA and announcing that since that the Tamil speaking people had called for a boycott the IIFA, it has been missed by some of the cinema stars from India. The Tamil speaking people had called for a boycott because they wanted to stand against for Rajapakshe Government.

Whereas Tamil political representatives in SriLanka, is trying to keep negotiations with Rajapakshe Government. So, how the world going to see these sequence of event is the think that we have to worry for.


On the other hand there is no political problem between Rajapakshe and India. Simply the Tamils and the people who are under control of Tamils in foreign countries are not allowed to move with the Government in SriLanka.


More over the lost that the SriLankan Government has faced is not the Rajapakshe's money. It is the money of the SriLankan government. So now how the government is going to earn that fund is the other question? As usual the people in the country are the resource that a government has forever. So we, the SriLankan Living people, that include the Tamil for whom all these Tamils around the worlds are fighting for, is going share the lost fund.



And SriLanka is going to hold another great event that is going to play a massive influence to the government to overcome all these bad names. The World Cup Cricket 2011. It is going to be held in India, SriLanka and Bangladesh. So that is going to be a greatest event compared to this IIFA. So after 2011 this Boycott is going to be nothing other than a missed event by the Indian film stars.

I am adding these details on a later date when after i received some more tips about the IIFA-2010 via newspapers.

The IIFA 2010 award ceremony has been a successful event in many ways. In spite of these call for a boycott, 97% of the confirmed participants were attended to this awarding ceremony. And this 97% includes more than 100 artists and this year is a record year in IIFA history as it met the highest number of participants (Highest number of artists had participated in IIFA-2010).

Apart from this, earlier, SriLanka had accepted this project in a critical situation where IIFA committee was seeking a country to assist to host their awarding in a very short time. And all the other expected countries had said "no" to IIFA and only SriLanka had took the challenge to host this event. Canada,which is going to host the IIFA-2011,  are having more than one year time period to prepare the arrangements where as SriLanka had only two months time. So what they had done in this two months is really at the best.

Another great blow to this Tamil community who had call for a boycott to this event is, the fund raised from this IIFA-2010 is announced to be utilized only for the goodwill of the wanni Tamils whose name was used as a weapon to call the boycott. The fund raised from the ceremony tickets are allocated to the IDP's resettlement and the fund raised from the show-cricket match is allocated to rehabilitate the child soldiers in SriLanka. Apart from this one of the film star who attended to this event had visited to the war-affected area and he confirmed that he will be helping building a school for these affected children.

So what all these moves indicate is, if this event had backed by Tamil society, instead of this boycott,  they would have benefited even more. If more Tamil and other south Indian film stars would came SriLanka, they would have taken even more projects to help the wanni Tamil people at least to save their proud and fame. They can't go back without doing anything while the Hindi stars are doing something. So simply they escaped from getting a chance to help these suffering Wanni Tamils.

So finally we can say the boycott has brought back many opportunities that would helped the wanni people.

Apart from this Salman khan announced that he is going to film his next movie in SriLanka. And another famous Director told that he will host his daughters wedding in SriLanka.So both these announcement indicates how much they had attracted by the real beauty of SriLanka. So just imagine how far it would have been helped if this IIFA wasn't boycotted by the Amithab family and these South Indian Film Stars????